The Million Dollar Cowboy Bar (Color)
Jackson Hole, Wyoming - 2025

Established in 1937, the Million Dollar Cowboy bar in Jackson, Wyoming is one of America’s landmark honky tonks. Its authentic western vibe draws hundreds of visitors a day and yet despite this fame, the joint retains a folksy charm. That is quite a trick. It is the epicentre of the Jackson Hole community and probably always will be.

Clint Eastwood has acted in the bar (Any Which Way You Can), Willie Nelson and Hank Williams Jr have sung there and I thought it was high time we filmed there. I was drawn to the ageless facade of the bar, with its retro neon lighting and famous rotating cowboy on horseback sign on the roof. My creative pondering never departed much from the premise that this backdrop offered a definitive sense of place and had to be paid homage to.

Neon lights don’t do themselves justice during the day, but as the bar is busy until closing, 365 days a year, shooting at night offered challenges. The solution was to film at 5.30 am and, on the morning of the shoot, this offered some bonuses as there was fresh snow and a temperature of 0°F. This extreme cold allowed the exhaust fumes from the Ford Bronco to add more drama to the set.

I think a few cowboys were left a little disappointed with the manner of the cowgirl’s departure in this tableau. To leave the bar alone is one thing, but to leave with a wolf must have been distressing for all her courters.

We would like to acknowledge John Baxter, the owner of the Million Dollar Cowboy Bar, and Jim Waldrop the GM for their kind partnership in this project. From the outset they embraced our creative vision and offered help and support. We must also thank Jonathan Ward, the owner of the beautiful Ford Bronco, and, of course, Brooks Nader for managing to look so spectacular in the freezing cold.